Frederick Cross,  APMA

Fred is Co-Founder and Financial Advisor at Wealth Management Plus. With over 20 years of experience in the financial services industry, he specializes in delivering customized, client-focused financial advice.

Fred earned his bachelor’s degree from Lawrence Technological University and holds the Accredited Portfolio Management Advisor (APMA®) and Certified Retirement Planning Counselor (CRPC®) designations. His professional focus includes retirement planning, investment research, and portfolio construction.

Fred works closely with clients and their families to guide them through their long-term financial journeys. He provides asset management guidance, including assistance with employer-sponsored retirement account allocations, and delivers comprehensive, holistic protection-planning strategies. His expertise spans life insurance, disability insurance, and long-term care planning, allowing him to tailor solutions to each client’s unique needs.

Outside of the office, Fred enjoys spending time with his wife and two children, who are all avid football fans. As lifelong residents of metropolitan Detroit, they take full advantage of everything Michigan has to offer.